Email is sometimes perceived as the annoying Facebook cousin who is never invited to the marketing party. It has this image of banality, because it has existed for decades and revolves around work.
Often it is perceived as that necessary evil that can not fight on an equal footing in terms of marketing with Twitter which is rather fun. YouTube or Pinterest are like great models in comparison to the old-fashioned and buttoned up email.
However, if you talk to any serious marketer, blogger or owner of an online store that has been on the market for quite a while, they will all tell you that developing a list of emails from the first day Activity is the number one priority.
Some of us have been too distracted by the very attractive new marketing tool called “social media”. The email marketing yet so much to offer! He may not be the star of the party, but he plays the role of the effective assistant who accomplishes a task well.
Email marketing is one of the basic principles of an Internet marketing strategy. Often, it was the only marketing tool available to bloggers when blogging was still in its infancy stage.
E-mail becomes essential as soon as you pursue many avenues to market your services or products. With so many tasks to manage, such as:
- Manage your subscriber lists
- Send emails to your existing customers or potential customers
- Send follow-up emails
- Promote your blog posts
- Measure the impact of your emails sendings (openings, clicks, unsubscribes, etc. )
This may be a complex and challenging task. That is why email marketing software is a very valuable tool for bloggers and businesses that need to manage their mailings in a fluid and organized manner.
AWeber of a Competition
AWeber is an email marketing software that is very popular among digital marketers. This software has evolved to meet both the needs of beginners and pros. But for those wishing to exploit other alternatives, here are 4 email marketing options that are a serious competition to AWeber.
MailChimp is an easy to use with many features and excellent ergonomics. You have access to advanced feedback analysis of your campaigns. Certainly it is essential to know who opened your email, who clicked on the links you inserted or who has unsubscribed.
You can create your newsletters from proposed templates or create your own newsletters with a simple “drag and drop” editor. If you have less than 2000 subscribers, you can send up to 12000 emails a month absolutely free. No credit cards are required to create and manage your account.
2. Constant Contact
Constant Contact provides an excellent solution for email marketing needs. If you’re just starting out in email marketing and want to test first the results that an emailing campaign can bring you, it’s best to start with a free email service. The free 60-day trial may be enough to help you decide if the tool is right for your business.
3. Vertical Response
Vertical Response is another email marketing software that offers a variety of services related to it as the creation of professional emails or graphic personalization and printing postcards in a form of email. Vertical Response allows a free trial of 30 days.
4. Get Response
Get Response is another solution that offers intuitive designs and tools to create beautiful and attractive newsletters.
More than 100 models suitable for mobile phones, a powerful drag-and-drop editor, built-in web forms and a set of optimization tools will help you generate sales pages, video pages, high-conversion landing pages and Moreover, without any computer skills.
Email marketing is an easy, fast and affordable way because definitely much cheaper than display, radio or television campaigns. This will allow you to more easily achieve a good return on investment.
And You ? What Do You Think ?
Which email marketing tool do you use? Do you use email marketing or do you only use social media such as Facebook and Twitter? Feel free to share your ideas and stories in the comments below